In a world that is becoming more remote and digital, you can’t afford not to invest in digital marketing. Even if you have a physical location, or you’re used to conducting business through word-of-mouth referral networks, the way customers seek out products and services is changing. As a business, you need to adapt to that change.
Oftentimes, someone’s first impression of your business will come from something they see online, whether it’s your website, a social media page, or a listing on Google or Yelp. If they don’t like what they see there, or worse, there’s nothing to see, they won’t take additional steps to get to know your business. Investing in digital marketing should be part of every small business owner’s budget, and should be high on your list of priorities for this reason.
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