Social media marketing is an essential part of the digital marketing mix
Social media marketing is an essential part of the digital marketing mix and refers to activity that promotes brands, products or services through social networks. It can include posting on Facebook, Twitter, Instagram or Pinterest; sharing videos on YouTube; writing blogs or creating posts for LinkedIn groups.
But you might be wondering why companies need to use social media if their target is the broader online audience?
The reality is that social networks have become an important part of how people share, talk and connect with brands. More than 1.8 billion people worldwide are active on Facebook alone, while other popular platforms such as Twitter, Instagram or YouTube also have a large user base.
You can use social media to promote your products, services or brand and build a stronger relationship with your target consumers. Additionally, it’s very affordable as you can connect directly with people across the world without paying for advertising.
One of the most important benefits of using social media marketing is that it enables companies to learn more about their customers’ demographics, how they react to different kinds of content, and even their price sensitivity.
With this information, you can create outreach strategies which speak directly to your target audience in the right channels. It’s also possible to test these strategies with smaller audiences before rolling them out more widely.
Social media marketing helps businesses gain a competitive edge by offering them an inexpensive way to build their brand image, engage with new customers, and increase awareness of what they offer.
The Benefits of Social Media Marketing for Businesses
There are several reasons why social media marketing is essential to modern businesses. Here’s a look at some of the most important benefits it offers:
➤ Better Customer Engagement – Research shows that customers are more likely to stay loyal to brands they feel connected to. Social media provides a direct way for businesses and their customers to connect with each other, creating opportunities for customer engagement.
ocial networks also allow you to monitor what people think of your products or services, which can help you improve them when necessary. For example, if there are negative comments or complaints, you can use that information to try and make improvements.
A great example of this is the Virgin Group. Sir Richard Branson has created a number of different companies, each with their own social media channels where they interact directly with customers, making them feel valued. This feedback allows the company to improve their products and services.
The Virgin America airline even provides its customers with numbers to text in order to help them get quick answers from the company. This direct contact is ideal for businesses as it can help create loyal customers as well as reduce risk due to the reduction of third-party involvement.
And if you’re looking at starting a business but don’t have any good ideas, platforms like Reddit can help by offering communities full of people who will give you feedback on your product or service. Social media allows businesses to find out what their customers want and then deliver it.
➤ Increased Brand Awareness – The reality is that the majority of consumers turn to social networks for recommendations on everything they buy. If a product or service isn’t discussed on social media, it can be difficult for people to find.
The Pew Research Center said that 89% of consumers have made a purchase based on something they saw on a social network. Social media gives you the opportunity to tell your brand’s story directly to all possible customers at the most opportune time and in the most effective manner.
Social media marketing can be used to promote any kind of product or service, from electronics and cars to restaurants and plumbing. When customers are looking for a product or service online, they might see a sponsored post from the business that offers what they’re looking for instead of seeing ads from other businesses. This diminishes brand confusion, and it can directly improve a business’ brand awareness.
➤ Increased Website Traffic – Social media marketing is one of the most popular ways to drive traffic to a website. There are several places you can post on social networks, such as comments, articles, videos, and groups.
Each location has its own set of rules or etiquette for posting, and they all have one main thing in common – people are involved.
Through these posts, you can increase your website’s traffic by reaching more potential customers. You can take this a step further by including links in the posts that direct viewers to your website. Social media gives businesses a variety of ways to reach their target audience with minimal hassle.
Social media marketing isn’t just about getting a lot of traffic to your website. It can also be used as a location to directly encourage action, like signing up for a newsletter or making an online purchase. This kind of marketing is called conversion rate optimization, and it helps you get more people actually take the action you want them to (which results in more revenue).