Six new trends in digital marketing you might have overlooked

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Digital marketing has changed drastically in the last decade. With new trends popping up every day, it can be hard to keep up. That’s why we compiled a list of 6 trends that you might have missed and how they could help your business grow! 

1. Live Streaming Video

Showing shopping on a video

Live streaming video is becoming more popular as people are always on their phones or watching videos on Youtube. While Facebook Live doesn’t offer the same level of engagement as live streaming platforms such as YouTube and Twitch, it still offers small businesses an opportunity to connect with viewers in a way that wouldn’t otherwise happen. 

 

2. Email Marketing

Email marketing

Email marketing has been around for decades. It was one of the first methods businesses used to reach potential customers online and stay in touch with them since its inception. Still, it became less popular during the advent of social media marketing when marketers thought email people were icky compared to following their favorite brands on Twitter or Facebook. The thing is, though, email won’t be going anywhere anytime soon: according to a recent study by McKinsey consultants, at least two-thirds of customer interactions still happen offline – meaning through email!

So why should you start using this tried and true method? Well, there are so many benefits from both sending an occasional newsletter as well as engaging your audience via push notifications (like those pesky emails we all get about “special deals.”

3. Influencer Marketing

happy african american video blogger in braces holding notebook with influencer marketing lettering

Influencer marketing is a powerful tactic for business success. According to surveys, 93% of marketers already use influencer marketing which can often bring higher ROI than search engine optimization (SEO), content marketing, or PPC advertising. But as more businesses jump into the arena and costs rise, this market saturation puts less value on influencers formerly unmatched return-on-investment (ROI). Increasingly brands are now seeking micro-influencers who have fewer followers but offer better engagement with their target audiences.

 

4. Chatbots

Reading glasses and notebook with word Chatbot on a yellow background

Chatbot use continues to grow faster than ever as more websites integrate them. One study found that half of all websites now are using chatbots, and the number is growing week by week–can you blame customers for preferring human interaction? Fortunately, there’s little question about which format has a better user experience: Chatbots like MobileMonkey exemplify long-term sustainability in marketing strategy, while “contact us” forms do not provide any real value.

5. PPC

Reading glasses and notebook with word Pay Per Click on a white background

People are constantly looking for new ways to streamline their work. Luckily, over the past few years, there have been big improvements in machine learning technology, leading to a dramatic increase of automation within PPC campaigns and other tedious tasks like manual bid optimization that used to be done by humans who often made costly mistakes along the way. This shift is mainly due to ad platforms coming out with built-in automated programs themselves – making it easier than ever before for marketers and advertisers alike!

6. Social Media Automation Tools

Social media during the work

Do you ever feel like the time you spend on social media is never enough? Are you sick of always having to post content, comment, and respond to customers? Or do you want to save some time so that your employees can focus on their work instead of social media? If any of these sounds familiar then you need social media automation tools!

This software allows users to automate various aspects of their business’s social media marketing tasks. It features all of the major platforms such as Twitter, Facebook, YouTube, and LinkedIn and provides tools for scheduling posts and messages across channels with pre-set messages or images.

 

I hope you have enjoyed reading about six new trends in digital marketing that may be worth considering for your business. If you are looking to learn more or need help implementing these into your own strategy, please reach out to our team of experts at the Creagency. We would love to chat with you and find out how we can best serve all of your needs! Let us know if there is anything else we can do for you today by filling out a contact form on our website.

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