Five ways to leverage social media for small businesses in 2021
There’s no doubt about it: social media is an inexpensive and effective way to market your business, regardless of size. If you are a small business owner and are not leveraging social media to grow your business, you are most certainly missing out on revenue, clients, and visibility. Here are some numbers and stats for you to consider:
1. YouTube has over 2 billion users worldwide, 79% of internet users have a YouTube account, and perhaps most tellingly- 8 out of 10 marketers consider YouTube the most effective marketing platform for businesses.
2. Facebook has over 2.6 billion monthly active users on Facebook alone in 2020- 1.73 billion of which say they visit on a daily basis.
3. Instagram has 854 million users, up nearly 100 million from 2019. It is also the only exclusively hand-held social media.
