Digital Marketing Trends in 2021

2020 showed us that the world is unpredictable. Virus, mass protests, street clashes, election - we are all familiar with them now. All these events created uncertainty and affected marketers. Marketers should be more vigilant nowadays, and be able to adapt new strategies quickly and precisely. Good news is that all firms and organizations are optimistic about the future. Here’s some 2021 trends in digital marketing: 1. Search Engine Optimization (SEO) is always a trend because search algorithms are constantly evolving. 1. User experience (UX) can’t be overlooked in 2021. It is now considered the best practice and a central factor for search algorithms. With this being said, keep your website ranking in 2021, UX will remain significant as on-page SEO. 2. Pay-Per-Click (PPC) Advertising 1. Highly targeted Ed PPC, highly efficient campaigns will remain important in 2021. Keep in mind that if small businesses invest $1 in Google Ads, they will get $2 in return. 2. Privacy. Concerns over privacy and new legislation such as General Data Protection Regulation (GDPR), search query data will remain limited in 2021. 3. PPC Automation and AI. This trend will continue to dominate in 2021. 4. Mobile Optimization. More and more people will be interfacing with your channels on mobile devices. 5. Personalization. Personalization still matters. According to Google, 90% of marketers say personalization contributes to business profitability. 6. Transparency. Remember - people wont buy from brands they don’t trust. 2020 was a year with lots of hacks, breaches, and cyber security attacks. 7. Social Media Marketing (SMM). Review your social media strategies, create content and monitor your success.